About Us

Trust is at the foundation of any strong relationship. We don’t want clients for a year. We want them for a decade. Our bold and innovative campaigns are designed to spark emotion and drive results. We take pride in being the most transparent advertising agency in the world. 651 Lab is a full-service advertising agency based in St. Paul, Minnesota.

How We Are Transparent

Non-commissioned Media Buying
We don’t take a commission when buying your media. This ensures that we don’t have an incentive to recommend a higher budget. We focus on your ROI, not increasing your expenses.

We Don’t Charge By The Hour
We try to limit the number of variables you need to keep track of. Instead of charging by the hour, we determine a fixed amount based on the project. This allows you to project expenses using concrete numbers and provides confidence knowing that your campaign won’t go over budget.

Transparent Campaign Quotes
Vague quotes often lead to misunderstandings. It’s also challenging to understand how the agency determined its price. 651 Lab provides an itemized, detailed proposal at the beginning of every project or campaign, so you have a complete understanding of the scope.

3rd Party Disclosures
Some agencies charge premium prices and then turn around and hire a less-experienced 3rd Party to handle a client’s project. Before any project, 651 Lab provides a detailed list of who will be working on the campaign.

Transparent Invoicing
Another way to increase an agency’s profits is to overstate costs. 651 Lab includes invoices on all costs associated with the project to ensure we aren’t adding expenses. If we can’t provide an invoice from an expense, you shouldn’t have to pay.

Payments To Vendors
When a client pays 651 Lab to reimburse for advertising, that money is put directly into a bank account set up for only that company’s reimbursement payments. The only time money is taken out of this account is to pay a vendor. A client may request to view the account balance at any time. Within 24 hours of the request, you will receive a balance sheet and a transaction log of the account. You can rest assured knowing that your company’s money is safe.

We guarantee that vendors will be paid within 30 days of receiving payment from the client.

60-day Agreement Cancellation
651 Lab is extremely confident that we will drive results for your company. We’re so confident that we offer a 60-day opt-out at any time. If we aren’t getting the job done, you should be allowed to find an agency that can. You shouldn’t be locked into a partnership that isn’t working.

We Don’t Accept Gifts Over $25
Your company’s money shouldn’t be used to leverage gifts for our agency. It’s company policy to politely decline all gifts valued over $25 from vendors, potential vendors, or any 3rd parties where decisions might be made on behalf of our clients.

PropScore Reports
Comparing different marketing opportunities is like comparing apples to oranges. Using PropScore’s algorithm, we can project which marketing proposals will drive the highest return-on-investment. It’s like a credit score, but for marketing proposals!

ROI Tracking
Using 651 Lab’s advanced analytics and data collection methods, we can gauge the effectiveness of each piece of marketing in the campaign. We use these data points to measure exposure, sales, and brand equity. This allows us to determine what marketing assets are driving the highest return-on-investment.


Brand Campaigns: Marketing campaigns and product launches

Digital Development: Social media marketing and content and website development

Growth Initiatives: Lead generation, customer acquisition, and sales support.

Internal Support: Collateral, signage, presentations, trade shows, and events

Media Planning and Buying: Digital, TV, sponsorships, radio, print, and outdoor 

Branding: Logo design, style guides, brand guides, buyer personas, and brand persona

Production: Digital, TV, radio, print, outdoor, video, direct mail, sponsorship assets, and website

Data: Campaign ROI tracking, competitive recognizance, market research, and industry research 

Strategy: Brand strategy, campaign strategy, brand positioning, pricing strategy, and communication strategy

Ready to Talk?